Simon Crabtree
Creative Director
Creative Direction
Brand Strategy
Brand Identity
Campaign Development
Motion Design
Creative Production
Commercial Project Delivery
TV Norge
Rebrand
Creative Direction
Client Presentation
A brand refresh designed to reinforce TV Norge’s local credentials.
TV Norge is the second largest commercial channel in Norway, a channel packed with some of the nation’s favourite comedy and light entertainment shows. Our task was to refresh the TV Norge brand identity.
TV Norge is the second largest commercial channel in Norway, a channel packed with some of the nation’s favourite comedy and light entertainment shows. Our task was to refresh the TV Norge brand identity.
The brand logo is very well known and a symbol of Norway. However, the recent use of a metallic, 3D generated version of the logo felt corporate and cold, especially when floating above beautiful but austere vistas of Norway.
Together with the production team at Discovery Networks Norway, we created an over-sized logo – a physical manifestation of the brand in the real world. We then handed the iconic logo over to our audience who were encouraged to interact with it as they went about their daily lives.
As part of our pitch process we built a physical ‘N’ and used it to demonstrate the core ident concept.
For our bumpers, we worked with the Discovery team to script and shoot everyday audience moments, which we then playfully distorted through the subtle brand filter of our isometric cube.
Our cube device was designed with the off-air and digital environments in mind, providing brand consistency that allows us to hero a wide variety of content and key talent.
A fluid and flexible promo design system was developed to signpost new promo content on the channel in an eye-catching and brand centric way.