Simon Crabtree
Creative Direction
Content, Strategy, Identity, Directing, Art Direction
Discovery Sport
Rebrand
Creative Direction
Client Presentation
A brand refresh integrating the Discovery+ brand across their Sport content.
Discovery+ launched in the US as a new streaming service for their entertainment content. In Europe the brand also included Sport content and we were tasked with extending the brand into this content space.
Discovery+ launched in the US as a new streaming service for their entertainment content. In Europe the brand also included Sport content and we were tasked with extending the brand into this content space.
A very detailed implementation styleguide was created covering brand assets across all media types.
All designs had to work across multiple formats and platforms and work with a wide range of sports content.